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|aHutt, Michael D.
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|aBusiness marketing management : |bB2B / |cMichael D. Hutt, Thomas W. Speh.
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|a10th ed., International ed.
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|aAustralia : |bSouth-Western/Cengage Learning (Asia), |cc2010.
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|axxxii, 652 p. : |bill. ; |c26 cm.
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|aIncludes index.
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|aIndustrial marketing--Management--Case studies.
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|aSpeh, Thomas W.
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