|aNo logo : |bno space, no choice, no jobs. / |cNaomi Klein
|aNO LOGO 顛覆品牌全球統治
|a1st Norton pbk ed.
|aNew York : |b Picador, |c2002.
|a502 p. ; |c21 cm.
|athis is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. Klein employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe--witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy--a new generation has begun to battle consumerism with its own best weapons. In this frontline report on that battle, we learn how the Nike swoosh has changed from an athletic status symbol to a metaphor for sweatshop labor, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads.
|a2lc|aBrand name products--Management.
|a2lc|aInternational business enterprises--Political aspects.