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Say it like Obama : the power of speaking with purpose and vision.

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  * 建立強烈的第一印象

  * 運用肢體語言和聲音

  * 建立共同立場

  * 爭取信心和信賴

  * 贏得感情和理智

  * 說清楚、講明白

  * 透過引起迴響的影像和語言來傳達你的願景

  * 營造至漸強高點並留下持續的印象



  Includes Obama’s historic acceptance speech from the Democratic National Convention

  In speech after speech, Barack Obama has ”fired up” millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama’s success in becoming the first African American presidential nominee of a major U.S. political party.

  But inspiring and persuading millions isn’t simply a product of innate ability-Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life.

  This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama gives you the tools you can use to instill positive change at every level of your organization by learning how to:

  •Make a strong first impression

  •Use body language and voice

  •Establish common ground

  •Gain trust and confidence

  •Win hearts and minds

  •Drive your points home

  •Convey your vision through imagery and words that resonate

  •Build to a crescendo and leave a lasting impression

  Whether you’re a manager, executive, or public speaker, a teacher, business owner, or communityleader, Say It Like Obama will provide you with presentation techniques that have inspired and mobilized audiences of every size.

雪兒.琳恩(Shel Leanne)

  曾任麥肯錫研究員,摩根史坦利倫敦區主管,現為魏許諮詢顧問公司(Wishel Corporation)總裁,公司客戶包括微軟、惠普、高盛、花旗、戴爾、通用汽車、美國銀行、百事可樂。

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