帶來願景的演說力量




　　歐巴馬把演說的力量帶回美國的政治界。透過運用安排得宜的公眾演說技巧，他不僅能激起如雷般的掌聲，更能在他的聽眾當中激起真正的改變。



　　在一場接著一場的演說當中，歐巴馬用他激勵人心的願景、讓人奮起的修辭以及充滿魅力的風度，「點燃」千百萬熱情的支持者。他出色的溝通技巧促成了前所未見的政治運動，並且幫助歐巴馬成功，讓他成為美國史上第一位非裔總統。




　　但鼓舞並說服千百萬人不僅僅是天賦的產物而已-歐巴馬磨利這些技巧，讓他在從三十人到兩萬人的群眾面前成為一位效果極佳的演說者。這些技巧不只在政治界非常重要，對於各行各業的企業主管、經理人以及領導者來說亦是如此。




　　本書談的是關於說服的藝術、表達的力道以及最有效的溝通方法。從建立強烈主張及面對棘手議題、到鼓舞團隊或人員邁向下一階段的創新和生產力，本書為你提供可茲運用的工具，透過學習以下幾點，為你的組織各個層面帶來正面改變：



　　* 建立強烈的第一印象



　　* 運用肢體語言和聲音



　　* 建立共同立場



　　* 爭取信心和信賴



　　* 贏得感情和理智



　　* 說清楚、講明白



　　* 透過引起迴響的影像和語言來傳達你的願景



　　* 營造至漸強高點並留下持續的印象




　　不論你是經理人、高階主管或是公開演講人、老師、企業主或是社區領導人，本書將會為你提供表述的技巧，讓你能激發鼓動各種不同規模的群眾。




　　★本書中譯本《征服：歐巴馬超凡溝通與激勵演說的精采剖析》由「美商麥格羅•希爾」出版



　　Includes Obama’s historic acceptance speech from the Democratic National Convention




　　In speech after speech, Barack Obama has ”fired up” millions of enthusiastic supporters with his inspiring vision, rousing rhetoric, and charismatic presence His outstanding communication skills gave rise to an unprecedented political movement and fueled Obama’s success in becoming the first African American presidential nominee of a major U.S. political party.




　　But inspiring and persuading millions isn’t simply a product of innate ability-Barack Obama honed techniques that made him a highly effective speaker before audiences numbering thirty to 200,000. These techniques are vital not only in the political arena, but also for business executives, managers, and leaders from all walks of life.



　　This book is about the art of persuasion, the power of presentation, and the most effective techniques of communication. From building strong arguments and facing tough issues to inspiring a team or workforce to new levels of innovation and productivity, Say It Like Obama gives you the tools you can use to instill positive change at every level of your organization by learning how to:




　　•Make a strong first impression



　　•Use body language and voice



　　•Establish common ground



　　•Gain trust and confidence



　　•Win hearts and minds



　　•Drive your points home



　　•Convey your vision through imagery and words that resonate



　　•Build to a crescendo and leave a lasting impression




　　Whether you’re a manager, executive, or public speaker, a teacher, business owner, or communityleader, Say It Like Obama will provide you with presentation techniques that have inspired and mobilized audiences of every size.

雪兒．琳恩（Shel Leanne）



　　曾任麥肯錫研究員，摩根史坦利倫敦區主管，現為魏許諮詢顧問公司（Wishel Corporation）總裁，公司客戶包括微軟、惠普、高盛、花旗、戴爾、通用汽車、美國銀行、百事可樂。