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Socialnomics : how social media transforms the way we live and do business

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156857

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20170508143643.0

008		170508s2013 njua 001 0 eng d
010		\|a2012026725
020		\|a9781118232651 \|q(pbk.)\|cUS$19.95
040		\|aKCIS\|beng\|dAACR2
082	00	\|a658.872\|223
095		\|aHL\|bHLTR \|cHE024562\|d650\|eQUA\|pTP\|tDDC
100	1	\|aQualman, Erik\|d1972-
245	10	\|aSocialnomics\|bhow social media transforms the way we live and do business\|cErik Qualman.
250		\|a2nd ed.
260		\|aHoboken, New Jersey\|bJohn Wiley & Sons, Inc.\|cc2013
300		\|axviii, 316 p.\|bill.\|c23 cm.
500		\|aIncludes index.
505	0	\|aForeword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author.
650	0	\|aSocial media\|xEconomic aspects.
983		\|aKCIS
983		\|aIB ITGS
983		\|aIB Information Technology in a Global Society

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